Archetypal user profile with demographics, goals, fears, behaviors, frustrations, and scenarios.
Personas are a user-centered design practice introduced by Alan Cooper. This layout is licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
👥 Features: Live Sticky Notes & Print Export
Chronological lifecycle stages mapping customer actions, touchpoints, emotions, and friction points.
Journey mapping is a customer-experience practice associated with Adaptive Path. This layout is licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
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Extends journey map with lines of interaction, visibility, and backstage IT systems support.
Service blueprinting is a method introduced by G. Lynn Shostack (Harvard Business Review, 1984), and expanded with interaction lines by Bitner, Ostrom, and Morgan (2008). This layout is licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
👥 Features: Live Sticky Notes & Print Export
Focuses on progress desired: Functional, Emotional & Social Jobs, and 4 Forces of Progress.
Jobs-to-be-Done is a research practice associated with Clayton Christensen and Tony Ulwick. The four forces (push, pull, habit, anxiety) are the progress forces described by Bob Moesta and Chris Spiek. This layout is licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
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Isolates root causes (roots), core problem statement (trunk), and business impact (branches).
Original problem-tree layout by Lukas Ehrmann, using ordinary root-cause questions. Licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
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Classic 9-block visual architecture of how an enterprise creates, delivers, and captures economic value.
Adapted from the Business Model Canvas, designed by Strategyzer AG (
strategyzer.com). Authors: Alexander Osterwalder and Yves Pigneur. Licensed under
CC BY-SA 3.0. Changes: interactive sticky notes and shortened prompts. This board text is shared under CC BY-SA 3.0. Business Model Canvas is a trademark of Strategyzer AG. This site is not affiliated with or endorsed by Strategyzer AG.
⏱ Format: Interactive Board
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Early-stage startup model replacing infrastructure with Problem, Solution, Metrics, and Unfair Advantage.
Adapted from the Lean Canvas by Ash Maurya (
leanstack.com), which adapts the Business Model Canvas by Alexander Osterwalder and Yves Pigneur (
strategyzer.com). Licensed under
CC BY-SA 3.0. Lean Canvas is a trademark of Spark59, Inc. Changes: interactive sticky notes and shortened prompts. This board text is shared under CC BY-SA 3.0.
⏱ Format: Interactive Board
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Original notes for a two-sided marketplace: who supplies, who consumes, the exchange in the middle, and what keeps it trustworthy.
Original workshop board by Lukas Ehrmann. Not an adaptation of the Platform Design Toolkit. Licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
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Economic row from the Business Model Canvas, plus materials through end of life, and workers, communities, and governance.
Economic row adapted from the Business Model Canvas, designed by Strategyzer AG (
strategyzer.com), Alexander Osterwalder and Yves Pigneur,
CC BY-SA 3.0. Changes: the nine blocks are collapsed into four prompts. Environmental and social rows are original life-cycle and stakeholder prompts. This board text is shared under CC BY-SA 3.0. It is not the Triple Layered Business Model Canvas.
⏱ Format: Interactive Board
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BMC adapted for government, non-profits, and defense: Beneficiaries, Buy-in, and Mission Impact.
Adapted from the Mission Model Canvas by Steve Blank, Pete Newell, and Alexander Osterwalder, based on the Business Model Canvas by Alexander Osterwalder and Yves Pigneur, Strategyzer AG (
strategyzer.com),
CC BY-SA 3.0. Changes: Customer Segments became Beneficiaries, Customer Relationships became Buy-in & Support, Channels became Deployment Channels, Revenue Streams became Mission Achievement & Impact, and Cost Structure became Mission Budget. Interactive sticky notes. This board text is shared under CC BY-SA 3.0.
⏱ Format: Interactive Board
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Factors customers compare, then four moves: remove, reduce, increase, and introduce.
Original workshop board by Lukas Ehrmann. Inspired by the Value Curve and ERRC grid by W. Chan Kim and Renée Mauborgne. Licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
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Audits internal resources across Value, Rarity, Inimitability, and Organization to uncover defensible competitive moats.
VRIO is the resource-based test described by Jay B. Barney (1991). This matrix is licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
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Evaluates competing options against weighted criteria to calculate column ratings and identify the most favorable option.
The decision matrix (Pugh matrix / multi-criteria analysis) was developed by Stuart Pugh. This layout and scoring template are licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
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Before: hypothesis, test, metric, threshold. After: observation, learning, decision, next step.
Original workshop board by Lukas Ehrmann. Not a Strategyzer Test Card or Learning Card. Licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
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Connects strategy to agile sprints: Vision, Personas, Big Picture UX, and Next Sprint Backlog.
Adapted from Roman's Product Canvas by Roman Pichler (
romanpichler.com),
CC BY-SA 4.0. Changes: the template blocks Name, Goal, Metrics, Target Group, Big Picture, and Product Details were replaced with vision, persona, success metrics, a journey overview, must-have and should-have sprint stories, and constraints. Story slicing on this board is an original prompt, not a Jeff Patton template. This board text is shared under CC BY-SA 4.0.
⏱ Format: Interactive Board
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A 2x2 of how much an assumption matters against how much evidence we already have.
Original 2×2 workshop board by Lukas Ehrmann. Assumption mapping popularized by David J. Bland and Jeff Gothelf and Josh Seiden. Licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
👥 Features: Live Sticky Notes & Print Export
One-page visual charter: Purpose, Scope, Stakeholders, Deliverables, Milestones, and Risks.
Adapted from the Project Canvas, Version 4.0 (April 2018), by Frank Habermann and Karen Schmidt, Over the Fence (
overthefence.com.de),
CC BY-SA 4.0. Changes: the eleven blocks (Purpose, Resources, Risks + Chances, Customer, Result, Budget, Team, Environs, Waypoints, Quality, Time) were replaced by nine blocks, including Scope and Stakeholders, with interactive sticky notes and shortened prompts. This board text is shared under CC BY-SA 4.0.
⏱ Format: Interactive Board
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Maps Value Proposition to Prediction Task, Decisions, Features, Offline Eval, and Live Monitoring.
Adapted from the Machine Learning Canvas, version 1.1, created by Louis Dorard, Ph.D. (
ownml.co),
CC BY-SA 4.0. Changes: shortened from ten sections to seven workshop blocks. This board text is shared under CC BY-SA 4.0.
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Aligns team members on People & Roles, Goals, Values, Strengths, Weaknesses, and operational Rituals.
Adapted from the Team Canvas by Alexey Ivanov and Dmitry Voloshchuk (
theteamcanvas.com), licensed under
CC BY-SA 4.0. The Team Canvas is inspired by the Business Model Canvas by Strategyzer. Changes: Purpose and Values were merged into Purpose & Core Values, and Rules & Activities was renamed Rules & Rituals. Interactive sticky notes. This board text is shared under CC BY-SA 4.0.
⏱ Format: Interactive Board
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Defines organizational roles by Purpose, Accountabilities, Competencies, and performance KPIs.
⏱ Format: Interactive Board
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Categorizes stakeholders by Power vs Interest: Manage Closely, Keep Satisfied, Keep Informed, and Monitor.
The power-interest grid is a stakeholder method associated with Aubrey Mendelow and with Colin Eden and Fran Ackermann. This layout is licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
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Personal alignment intersecting What you love, What you are good at, What the world needs, and What you can get paid for.
The four-circle diagram was created by Andrés Zuzunaga (2011) and adapted as Ikigai by Marc Winn (2014). This board is an original layout by Lukas Ehrmann. © Lukas Ehrmann. All rights reserved. It is not a public-domain dedication.
⏱ Format: Interactive Board
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What to start, what to stop, and what to keep, then the actions that follow.
Original workshop board by Lukas Ehrmann, using the common start, stop, continue retrospective. Licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
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What made the team angry, what felt like a loss, and what they are glad about, then the actions.
Original workshop board by Lukas Ehrmann, using the common mad, sad, glad retrospective. Licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
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Liked, learned, lacked, and longed for, then the actions that follow.
The four Ls (liked, learned, lacked, longed for) are a retrospective practice associated with Mary Gorman and Ellen Gottesdiener. This layout and these prompts are by Lukas Ehrmann, licensed under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
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Keep, less, more, stop, and start, then the actions that follow.
The starfish retrospective (keep, less, more, stop, start) is a facilitation practice described by Patrick Kua. This layout and these prompts are by Lukas Ehrmann, licensed under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
👥 Features: Live Sticky Notes & Print Export
What happened from the opening to the close, the turning points, then insights and next steps.
Original workshop board by Lukas Ehrmann, using a common timeline retrospective. Licensed by Lukas Ehrmann under
CC BY-NC-SA 4.0.
⏱ Format: Interactive Board
👥 Features: Live Sticky Notes & Print Export